Promotional Products
“Thank you for your banner ad.” ~ Said no one, ever.
Do you know anyone who enjoys getting bombarded with banner ads, unsolicited emails, TV commercials, radio spots, magazine & newspaper ads or billboards? This is a rhetorical question.
In fact, the only “advertising” medium that most people are often happy to receive is Promotional Products. Also known as, Schwag, Freebies, Tchotchkes, Trinkets, at.al., are typically branded with a business’ Logo, Icon, Slogan and other information, depending on the item, and given without monetary consideration.
According to a recent study, conducted by Promotional Products Association International (PPAI):
- More than half of consumers have a favorable impression of the businesses on Promotional Products.
- 83% of consumers recall a company’s name and offerings because of Promotional Products they have received.
This is an important reminder about what Promotional Products represent to business branding. Simply put, they represent the single best branding medium on the planet and the only branding medium that are NOT considered a nuisance!
Promotional Products are Memorable
Promotional Products has the unique ability to build a branding relationship with individuals.
Once someone accepts a business’ branded Promotional Product item, that business has established a relationship with that individual, one that will continue throughout the useful life of that Promotional Product item.
When a business adds Promotional Product to their marketing mix, they increase their brand awareness, interest and positive impression of their business and their brand(s).
Be Memorable!
Researched and Complied by: SMarketing Founder, Michael T Grewe. SMarketing is a San Diego, California based company that offers graphic design service, printing and promotional products.
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