It’s a demonstrable truth that the marketing efforts a company does, or does not do, will directly affect their business revenues, either positively or negatively.

When it comes to marketing a business, there are “tried and true” Products that have been utilities by companies for many decades, and there is no indication that this will be changing anytime soon.

One dictionary definition of a Product is “a commercially distributed good that is (1) tangible property, (2) output or result of a fabrication, manufacturing, or production process, and (3) passes through a distribution channel before being consumed or used.”

SMarketing offers two categories of Products that match this definition: Printing and Promotional Merchandise.