The Value of Promotional Products
"If you wait until there is another case study in your industry, you will be too late." ~ Seth Godin
SMarketing, as a business that both sells and utilizes promotions products, so we understand their value as part of any business’ marketing efforts.
Here are some Promotional Products Facts: based on various studies
Promotional Product vs Print:
A recent study showed that respondents ability to recall a business or organization’s name on a promotional product they had received was 88% compared to the recall rate of a print advertisement, which was 53.5%.
Response Rates:
Promotional products can boost response rates by as much as 75%, according to a Baylor University study.
The use of a promotional product, in conjunction with a sales letter in direct mailings, can increase response rates by as
much as 50% (PPAI Study)
Customers who receive promotional products are 14% more willing to provide sales leads than customers who receive nothing. (Baylor University Study)
Longevity of Recall:
Almost 40% of people who received a promotional product could recall the name of the business or organization as much as six months after they received it. (Schreber & Associates study)
Usefulness:
8 in 10 consumers own promotional products, keeping them for more than a year in their kitchen (91%), workspace (74%), bedroom (55%) and in pockets or purses (24%) because they are useful. (PPAI Study)
Customers who received a promotional product expressed more goodwill toward the company than those who did not receive a promo product. (Exhibit Survey Inc. study)
Using promotional products give businesses an advantage over other tradeshow exhibitors for buyer attention. (Georgia Southern University Study)
A business can triple their trade show booth traffic by including a promotional product in your pre-show mailing (Dallas Marketing Group study)
Strength in Numbers:
Sales people who gave promotional gifts to customers received 22% more referrals than those who didn't. (Baylor University Study)
Customers who received promotional products re-ordered up to 18% sooner than those who received coupons. (SMU study)
Isn’t it time you used Promotional Products to get the word out about your business or organization?
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